I can’t believe how much I learned attending Chicago Women In Publishing’s Workshop on content marketing. Honestly, I didn’t even know what content marketing was! Do you? It’s okay if you don’t. I’m going to teach you everything Andy Crestodina taught me and the rest of the attendees about how to blog. Not only am I going to do that, but I’m going to teach you how to blog in 5 steps! Now of course there’s more to blogging than five steps and I skipped the easy ones like getting a website and writing stuff on it. Yet, these steps and a look at my web branding and blogging pinterest board will get you well on your way!
Tip #1: Commit To Writing… A lot!
One thing Andy emphasized was that writing content for your blog doesn’t take five minutes. There are so many factors that you have to remember when you’re trying to write a good blog.
- Writing a good headline to pull in your readers.
- What are your keywords? How are you using them? (It matters if you’re trying to gain readers who aren’t just your mom.)
- Make sure your content is concise and correct. No one wants to give out the wrong info.
Tip #2: Remember, Blogging is Cool. It’s the “It crowd.”
Everyone is doing it! Andy showed us a frightening counter where we got to see the exact number of blogs posted everyday. It was something like two million. Are your words yours? No one wants to keep reading the same thing they’ve read eighteen times on their Yahoo mail homepage this morning. Find your voice and use it!
Remember this: “The website is the mousetrap, and the content is the cheese.” Get your reader hooked on your own recipe of cheese. Just don’t kill them.
Tip #3: When You Set Up Your Blog, Take Time To Learn What SEO Means.
If “1 in 10 Americans think that HTML is an STD,” then I can only imagine what they think of SEO. Nah, it’s not some new drug or form of ADHD. SEO stands for search engine optimization and you’d be surprised how many people don’t know that. Secret’s out: it’s how you get your blog in Google’s search results.
This I can’t explain in five minutes. I suggest “SEO for Bloggers” or “SEO for Beginners” or even “SEO for [insert niche here]” if you’re feeling really risky. (An example of a niche would be like.. For me, “SEO for photographers” because my blog is essentially a photography blog.) That search will teach you how to incorporate certain tactics in your blog that will help you rank higher in Google.
Tip #4: When you Run Out of Things To Blog About…
Sometimes, we get stomped and don’t know what to blog about. Solution:Attend events and blog about them! You’ll be surprised what’s free and discounted. CWIP taught me all of these things and more in two hours for ten dollars. (It pays to be a college student.) They even vouched for parking. Bring your camera. Once you get over being shy, you meet people who will smile for photos, are looking for new blogs to read and have business cards.
You’re bound to have fun.
Protip: Bring a friend and exchange notes with them afterwards over dinner. I brought my cousin to CWIP and it was awesome gushing about it over my baked potato with chili afterwards.
Tip #5: Don’t be Afraid to be Share.
You’re not just writing to get attention, you’re sharing with the entire internet! Share to Facebook, locate some link roundups, get to know fellow bloggers and comment their blogs! More importantly, don’t be shy! Remember it’s your voice!
Did you just learn how to blog in 5 steps..
Or do you need more tips? If you do, I have follow up goodies for you!
First, you can follow all of Andy’s amazing words and learn about how he generously markets content on the internet by following his Twitter.
There’s a whole category of writing tips right here on my blog. Yet if you subscribe you can get every single one of them and all the ones coming in the future right in your email’s inbox!